If a seller on Daraz is using your brand name or logo on copycat goods, you can ask Daraz to deal with the listing by writing to the IP address given in its terms and conditions, with your details, the infringing seller and proof of infringement. A Pakistani trade mark registration is a document Daraz can check, and under the Trade Marks Ordinance 2001 infringement proceedings need a registered mark. A takedown request is a platform process, not a court order, so treat it as one step in a wider plan.
What does Daraz’s own policy say?
Daraz’s Terms and Conditions (section I, “Claims Against Infringing Content”, read on 15 October 2026) say that if you believe your intellectual property rights have been used in a way that raises infringement concerns, you can write to ipr@daraz.com, and that Daraz will make reasonable efforts to address the concern within a reasonable time. The same section says:
- you should give your name, address and contact information, and as many details of the claim as possible, including the name of the infringing party, the instances of infringement and proof of infringement;
- incomplete details make the claim invalid and unusable for legal purposes;
- giving false or misleading information may be treated as a legal offence and followed by legal proceedings;
- breach of an exclusive distribution or resale agreement is not, in Daraz’s view, intellectual property infringement, and Daraz will not help enforce such agreements; and
- Daraz cannot give legal advice or share private information protected by law.
The terms also reserve Daraz’s right to remove or edit content and terminate accounts without prior notice. They do not set a response time or describe what action Daraz will take on a particular complaint, so do not plan around a fixed timetable.
Why a trade mark registration matters for a takedown
Under the Trade Marks Ordinance 2001, a person infringes a registered trade mark by using, in the course of trade, an identical mark for identical goods or services (section 40(1)), or an identical or deceptively similar mark for similar goods or services where the public is likely to be confused, including by association (section 40(2)). A mark is used in relation to goods if it appears, among other places, in an advertisement or in a catalogue, price list or other commercial document (section 3(1)(c)).
Sellers are covered too. A person who sells, offers or exposes goods for sale bearing an infringing mark is treated as a party to the infringement unless they prove they took all reasonable precautions and had no reason to suspect the mark was not genuine and gave information about their supplier when asked by the tribunal, or otherwise acted innocently (section 40(8)).
A registration certificate gives the platform a simple fact to check: who owns the mark, and for which goods. In legal proceedings, being registered as proprietor is prima facie evidence of the validity of the registration (section 43).
What if your brand is not registered yet?
Daraz’s terms refer to intellectual property rights generally, so you can still write to it, but the Ordinance gives an unregistered mark fewer tools. Infringement proceedings under the Ordinance cannot begin before the mark is actually registered (section 39(5)). Without a registration, you rely on passing off, which the Ordinance preserves (section 46(3)), or on the Ordinance’s unfair competition provisions, which make unlawful any act that creates confusion with a competitor’s business, goods or services (section 67(1)(a) and (2)). If you sell online, the safe course is to file for your main brand early.
What to put in a complaint
Build the complaint around the points Daraz’s terms ask for:
- Who you are. The owner’s name, address and contact details. If a lawyer or agent is writing, say so and confirm the authority.
- Your right. The registration number, class and goods or services, with a copy of the certificate.
- The infringing seller. The store name as it appears on Daraz.
- Each listing. The URL of every listing, with dated screenshots showing your mark, the product and the price.
- Why it infringes. A short explanation: identical mark on identical goods, a confusingly similar name, or your logo used on goods you did not make. If you have made a test purchase, describe what arrived.
Be accurate. Daraz warns that false or misleading information may have legal consequences. Do not call a mark registered if it is still an application: under section 102 of the Ordinance, falsely representing a mark as registered is itself an offence.
Genuine goods sold by unauthorised sellers
Not every unwanted seller is a counterfeiter. If a store is reselling your genuine products outside your distribution network, Daraz’s terms say that a breach of a distribution or resale agreement is not intellectual property infringement and that Daraz will not get involved. Daraz describes the enforcement of those agreements as a matter between the manufacturer, the distributor and the reseller. The safe course is to keep counterfeit complaints and distribution complaints separate, and to make an IP complaint only where the goods or the branding are not genuine.
Other marketplaces and social commerce
The steps above follow Daraz’s terms. If you also sell elsewhere, read each platform’s current terms or help pages for its reporting route before you file, and keep a copy of what you sent. The evidence pack above, with your registration, the listing URLs and dated screenshots, is a starting point.
When a takedown is not enough
If a removed listing reappears under a new store name, or the volume is large, consider a legal notice to the seller and, where needed, a suit before an IP Tribunal, which is the only forum for trade mark suits (section 117). For how online brand protection fits with your wider e-commerce set-up, see our e-commerce law services.
Frequently asked questions
How do I report a fake seller to Daraz for using my brand?
Daraz’s terms and conditions direct intellectual property complaints to ipr@daraz.com. Include your contact details, the infringing seller, each instance of infringement and proof, because Daraz says incomplete claims are invalid.
Do I need a registered trademark to complain to Daraz?
Daraz’s terms refer to your intellectual property rights generally and do not say a registration is required. But a registration is a document Daraz can check, and infringement proceedings under the Ordinance need a registered mark (section 39(5)).
Can Daraz remove a seller selling my genuine products without permission?
Daraz’s terms say a breach of an exclusive distribution or resale agreement is not intellectual property infringement and that it will not assist in enforcing such agreements.
Is the marketplace seller liable, or only the manufacturer?
Under section 40(8) of the Trade Marks Ordinance 2001, a person who sells or offers goods bearing an infringing mark is treated as a party to the infringement unless they prove they acted innocently.
Daraz’s Terms and Conditions and the Trade Marks Ordinance 2001 (as amended in 2023) were checked on 15 October 2026. Platform policies change; check the current version before filing. This post is general information, not legal advice.
