Asma Raza
Senior Partner & Advocate High Court
Senior Partner and Advocate High Court, advising on intellectual property, corporate and family law.
About the firm
Raza & Associates helps clients in ensuring that IP assets add to the business profitability rather than to its overhead costs.
Our story
Our services help clients focus on their core business and indulge in value addition through branding while we, as partners, provide continuous deterrence against unfair competition. We help clients manage risks of illegal use of trade marks, brand image dilution and unfair competition, through use of deceptively similar brand names, infringements and counterfeiting.
Our partnerships with clients ensure that rightful profits of businesses are intact, market shares are not depleted through unfair business competition and that the businesses can focus on growth without having to worry about infringement of their IP rights.
With our extensive experience, multiple offices, ideal firm size, networking with regulators and enforcement agencies and a dedicated team, we offer customized IP solutions based on specific needs of each of our clients.
Established in 2005, we are big enough to handle multidimensional legal issues and small enough to pay special attention to the specific needs of each of our clients.
Mission and approach
Raza & Associates (R&A) is a boutique intellectual property (IP) and corporate law firm based in Lahore, Pakistan, with offices in London and Singapore, acting for clients in the USA, UK, Australia, Saudi Arabia and the UAE.
IP issues are becoming increasingly complex because of three different and interrelated phenomena, i.e., globalization of trade, technological advancements and growing complexity of IP regimes given the evolution of our understanding of what entails IP. At Raza & Associates (R&A) we understand this complexity and help our clients manage it for achieving and sustaining business growth.
Our clients range from multinational brand owners and overseas law firms to established Pakistani groups in textiles, cement, food, education, banking and manufacturing.
With global vision and local focus, we are uniquely placed to help our local and international clients achieve growth through IP assets leveraging. For the societies we operate in this means supporting innovation, leading to development of better products and services for the consumers.
Our work includes infringement cases, enforcement of IP rights through courts and law enforcement and oppositions and rectifications of long and chronic infringements. Our teams in IP surveillance, anti counterfeiting and infringement raids ensure that our clients are kept aware of the IP related risks and supported in on-ground enforcement.
Our mission is to provide high-quality legal services to a broad range of clients, offering a full range of legal services practically and pragmatically. Accordingly, we never undermanage or over-resource matters.
We act as our clients’ partners-in-growth by providing value advice to optimize strategies for establishment, protection and leveraging IP assets.
Awards & recognition
The Legal 500 ranks Raza & Associates in Tier 3 for intellectual property in Pakistan. Global Law Experts also named the firm Boutique Intellectual Property Law Firm of the Year in Pakistan in 2017, 2020, 2023 and 2024.
Raza & Associates proudly celebrates its recognition as the Boutique IP Law Firm of the Year in Pakistan for 2024. This esteemed award, presented by Global Law Experts, acknowledges the firm's outstanding expertise, innovative strategies, and unwavering commitment to client success in the dynamic field of intellectual property law.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2023 at Global Law Experts awards held in United Kingdom. Raza & Associates is proud to have received this award.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2020 at Global Law Experts awards held in United Kingdom. Raza & Associates is proud to have received this award.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2017 at Global Law Experts awards held in United Kingdom. Raza & Associates is proud to have received this award.
Memberships
INTA · ECTA · ITMA · CIPA · AIPPI · FICPI · APAA · LES · MARQUES · IIPLA · PIPRA · IBA · ICC · AEA · LCCI · RCCI · SAARC CCI · PCJCCI · GBCCI · PFBA · SCBAP · LHCBA · PBC · NCDR · SBC




















Sector experience
Our sector experience covers all major industries including textiles, cement, steel, education, & telecommunications, banking, & insurance, media, information technology, domain names, retailing, fashion, & pharmaceuticals, food and beverages, agriculture products, energy, furniture and & foam manufacturing, etc.
Our attorneys
Senior Partner & Advocate High Court
Senior Partner and Advocate High Court, advising on intellectual property, corporate and family law.
Partner
Partner and Registered Trade Mark Agent (IPO-Pakistan, TM-215/20), with over 30 years of experience in IP law and SME development.
Senior Associate
Senior Associate skilled in international commercial law, cyber security, and M&A, with extensive experience in corporate matters and regulatory compliance.
Corporate Consultant
Corporate Consultant with expertise in real estate finance, investment banking, and private equity, adept at integrating ESG considerations into investment appraisals.
United Kingdom
Raza & Associates serves UK companies, brand owners and law firms from its London office. Our UK desk coordinates Pakistan filings, oppositions, enforcement and reporting for British clients and their counsel.
Client testimonials
You really came through, proving what it means to be a "Professional." The extra effort you put in was really appreciated. Thanks
Mr. BryanNexus Corporation (USA)From company registration to branding and registration of my trademark, all was wonderful. You guys did good effort.
Christopher AntonPeaches PackagingTell us about the brand, invention, work or dispute and any deadline. We reply within one working day from Lahore, London or Singapore.