Asma Raza
Senior Corporate Lawyer
Senior Corporate Lawyer and humanitarian advocate with expertise in IP, corporate, and family law, dedicated to client service and women's rights.
About the firm
Raza & Associates helps clients in ensuring that IP assets add to the business profitability rather than to its overhead costs.
Our story
Our services help clients focus on their core business and indulge in value addition through branding while we, as partners, provide continuous deterrence against unfair competition. We help clients manage risks of illegal use of trade marks, brand image dilution and unfair competition, through use of deceptively similar brand names, infringements and counterfeiting.
Our partnerships with clients ensure that rightful profits of businesses are intact, market shares are not depleted through unfair business competition and that the businesses can focus on growth without having to worry about infringement of their IP rights.
With our extensive experience, multiple offices, ideal firm size, networking with regulators and enforcement agencies and a dedicated team, we offer customized IP solutions based on specific needs of each of our clients.
With over twenty years of rich experience and an unmatched growth, we are big enough to handle multidimensional legal issues and small enough to pay special attention to the specific needs of each of our clients.
Mission and approach
Raza & Associates (R&A) is a boutique intellectual property (IP) and corporate law firm based in Pakistan and presence in the USA, UK, Australia, Saudi Arabia and the UAE.
IP issues are becoming increasingly complex because of three different and interrelated phenomena, i.e., globalization of trade, technological advancements and growing complexity of IP regimes given the evolution of our understanding of what entails IP. At Raza & Associates (R&A) we understand this complexity and help our clients manage it for achieving and sustaining business growth.
We have an exclusive client portfolio that include fortune 500 companies as well as Pakistan’s largest textile conglomerate, oldest industrial group, largest micro finance bank and biggest paper and board manufacturer.
With global vision and local focus, we are uniquely placed to help our local and international clients achieve growth through IP assets leveraging. For the societies we operate in this means supporting innovation, leading to development of better products and services for the consumers.
We have to our credit success in high profile-high stake infringement cases, enforcement of IP rights through courts and law enforcement and oppositions and rectifications of long and chronic infringements. Our teams in IP surveillance, anti counterfeiting and infringement raids ensure that our clients are kept aware of the IP related risks and supported in on-ground enforcement.
Our mission is to provide high-quality legal services to a broad range of clients, offering a full range of legal services practically and pragmatically. Accordingly, we never undermanage or over-resource matters.
We act as our clients’ partners-in-growth by providing value advice to optimize strategies for establishment, protection and leveraging IP assets.
Awards & recognition
Four Global Law Experts awards (2017, 2020, 2023 and 2024) recognise the firm as Pakistan's leading boutique intellectual property practice.
Raza & Associates proudly celebrates its recognition as the Boutique IP Law Firm of the Year in Pakistan for 2024. This esteemed award, presented by Global Law Experts, acknowledges the firm's outstanding expertise, innovative strategies, and unwavering commitment to client success in the dynamic field of intellectual property law.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2023 at Global Law Experts awards held in United Kingdom. With large and diverse client portfolio and best intellectual property service provider in Pakistan, Raza & Associates feels proud on winning this award.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2020 at Global Law Experts awards held in United Kingdom. With large and diverse client portfolio and best intellectual property service provider in Pakistan, Raza & Associates feels proud on winning this award.
Raza & Associates won Boutique Intellectual Property Law Firm of the Year in Pakistan – 2017 at Global Law Experts awards held in United Kingdom. With large and diverse client portfolio and best intellectual property service provider in Pakistan, Raza & Associates feels proud on winning this award.
Memberships
INTA · ECTA · ITMA · CIPA · AIPPI · FICPI · APAA · LES · MARQUES · IIPLA · PIPRA · IBA · ICC · AEA · LCCI · RCCI · SAARC CCI · PCJCCI · GBCCI · PFBA · SCBAP · LHCBA · PBC · NCDR · SBC





















Sector experience
Our sector experience covers all major industries including textiles, cement, steel, education, & telecommunications, banking, & insurance, media, information technology, domain names, retailing, fashion, & pharmaceuticals, food and beverages, agriculture products, energy, furniture and & foam manufacturing, etc.
Our attorneys
Senior Corporate Lawyer
Senior Corporate Lawyer and humanitarian advocate with expertise in IP, corporate, and family law, dedicated to client service and women's rights.
Senior Partner
Senior Partner with 30 years of experience in IP Law and SME development, specializing in enterprise promotion and sector development programs.
Senior Associate
Senior Associate skilled in international commercial law, cyber security, and M&A, with extensive experience in corporate matters and regulatory compliance.
Corporate Consultant
Corporate Consultant with expertise in real estate finance, investment banking, and private equity, adept at integrating ESG considerations into investment appraisals.
United Kingdom
Raza & Associates serves UK companies, brand owners and law firms from its London office. Our UK desk coordinates Pakistan filings, oppositions, enforcement and reporting for British clients and their counsel.
Client testimonials
You really came through, proving what it means to be a "Professional." The extra effort you put in was really appreciated. Thanks
Mr. BryanNexus Corporation (USA)From company registration to branding and registration of my trademark, all was wonderful. You guys did good effort.
Christopher AntonPeaches PackagingI am grateful for Raza & Associates' outstanding work in patent law. Their team's professionalism and commitment to excellence set them apart.
Tell us about the brand, invention, work or dispute and any deadline. We reply within one working day from Lahore, London or Singapore.