Asma Raza
Senior Partner & Advocate High Court
Senior Partner and Advocate High Court, advising on intellectual property, corporate and family law.
Practice area
We help protect your brand identity through trademark registration, enforcement and litigation in Pakistan.
A trademark is more than just a symbol; it’s a powerful identifier that sets your business and its offerings apart from the competition. It provides consumers with a clear, unmistakable way to recognize your products or services. At our firm, our intellectual property lawyers handle trademark searches, registration and enforcement in Pakistan, and coordinate filings abroad through independent local counsel in each country.
Protecting your brand through trademark registration can add significant value to your business. A successfully registered trademark grants exclusive rights to its owner within the specified territory for the associated goods and services. Our comprehensive services include:
Brand Protection: Safeguard your brand identity and reputation through strategic legal measures.
Trademark Registration & Protection: We take you through each stage of trademark registration in Pakistan, from clearance to certificate.
Trademark Dispute Resolution: Our team advises on resolving disputes and protecting your trademark rights.
Trademark Searching & Clearance: Conduct thorough searches to ensure the uniqueness and availability of your desired trademark.
Trademark Filing & Prosecution: We handle the complexities of filing and prosecuting trademark applications, streamlining the process for you.
Enforcement of Trademark Rights: Vigilantly enforce your trademark rights to maintain a strong and protected brand presence.
International Portfolios: We coordinate foreign filings, enforcement and licensing through independent local counsel, and act directly in Pakistan.
Trademark, Design, and Copyright Infringement Proceedings: Navigate legal proceedings related to trademark, design, and copyright infringement with our expert legal support.
Passing Off Actions: Safeguard against unauthorized use with effective legal actions against passing off.
With our expertise in trademark, design, and copyright matters, we stand as your reliable partner in establishing and safeguarding your brand identity. Let us navigate the intricacies of trademark law, ensuring your business enjoys the exclusive benefits that come with a strong and legally protected trademark.
Raza & Associates assists businesses, entrepreneurs, brand owners, manufacturers, exporters, technology companies and international clients with trademark protection in Pakistan. A trademark is often one of the most valuable commercial assets of a business because it protects the name, logo, mark or identity by which customers recognize the brand.
Our trademark services cover clearance searches, filing, prosecution, objections, oppositions, renewals, assignments, licensing and enforcement. We also act for foreign companies and overseas law firms requiring Pakistan-based trademark counsel.
Read our practical registration guide. Trademark registration procedure in Pakistan
Assess brand availability before filing. Trademark search and clearance in Pakistan
Understand examination-response strategy. Trademark objections in Pakistan
Review applicant and prior-rights options. Trademark opposition in Pakistan
Maintain registrations and portfolio records. Trademark renewal and recordal in Pakistan
Coordinate filings for international brand owners. Pakistan trademark filing for foreign applicants
Budget a filing against the official fee schedule and the registry's published processing times. Trademark registration cost and timeline in Pakistan
Work out how many classes, and so how many applications and official fees, a mark needs. Trademark classes in Pakistan
Instructing from the United States? Review the formalities US counsel needs. Filing a trademark in Pakistan from the US
Instructing from the United Kingdom? Review where Pakistani practice differs. Filing a trademark in Pakistan from the UK
Based in Lahore? See how filing and enforcement work from our DHA head office. IP law firm in Lahore
Choosing counsel in Pakistan? Review what to check before you instruct any firm. How to choose an IP lawyer in Pakistan
Foreign brand owners and overseas firms can use Raza & Associates as Pakistan IP local counsel for trademark filings, office actions, renewals and enforcement coordination.
Trademark registration gives the owner stronger legal protection and a clearer basis for preventing unauthorized use of a similar mark. In Pakistan, trademarks may protect names, logos, words, devices, labels and other brand identifiers, depending on the facts and the applicable classification.
Trademark applications may face objections on legal, technical or similarity grounds. Competitors or prior rights holders may also oppose an application. We assist clients with trademark objections, opposition proceedings, evidence preparation, settlement strategy and representation in contested trademark matters.
Businesses may also need to act against infringement, counterfeiting, misuse of a confusingly similar mark, online misuse or unauthorized trading under a similar brand name. Enforcement options may include cease-and-desist notices, settlement discussions, administrative action, litigation support and coordination with relevant authorities where appropriate.
Foreign companies entering Pakistan should consider trademark protection before launching, appointing distributors or allowing third parties to use brand assets locally. Early filing can reduce later disputes and protect the business as it grows in Pakistan.
Schedule a consultation with our experienced team to discuss your legal needs and objectives. During this initial meeting, we'll assess your situation, provide expert advice, and outline a tailored strategy to address your specific requirements.
Following the consultation, we set out the legal position, the options and the steps, documents and timing each involves, so you can decide how to proceed.
Once you instruct us, we carry out the agreed steps, report developments promptly and advise on the next decision as the matter progresses.
A practical guide to Pakistan trademark registration, from brand and class review through filing, examination, publication and registration.
How to search a trade mark in Pakistan: the official TM-55 search, a personal search at IPO-Pakistan, and what a clearance review adds before you file.
Received an examination report or show cause notice from IPO-Pakistan? The two-month reply period, hearing, appeal and restoration on TM-57, all cited.
How a Pakistan trade mark opposition runs: the two-month window, Form TM-5, counter-statement, evidence, hearing and appeal, each step cited to the law.
Pakistan trademark renewal, assignment, licence, ownership, name and address recordal support for local and international portfolios.
What a foreign applicant needs to file a trade mark in Pakistan: an address for service, Form TM-48, one class per application and six-month priority.
Official IPO-Pakistan trademark fees and the registry's published processing times, with the statutory deadlines that decide what a filing really costs.
What US counsel needs to instruct Pakistan counsel: TM-48 power of attorney formalities, Madrid versus national filing, and why Pakistan has no PCT phase.
What UK attorneys need to file in Pakistan: single-class practice, six-month convention priority, TM-48 formalities and the Madrid route through the UKIPO.
Intellectual property lawyers in Lahore for trademark, patent, copyright and design work, from IPO-Pakistan filing to enforcement and litigation support.
Pakistan's 45 trade mark classes explained: one class per application, IPO-Pakistan's official fees per class, and choosing the right class before filing.
How to judge an IP lawyer in Pakistan: registered agents, what Legal 500, Chambers and IP STARS rankings mean, deadlines, fees and conflict checks.






















Member of INTA ECTA AIPPI FICPI APAA MARQUES LES Awards & memberships
Trademark registration strengthens brand ownership and gives the owner a clearer basis for preventing unauthorized use of an identical or confusingly similar mark for related goods or services.
Foreign companies can seek trademark protection in Pakistan and may work through local counsel for filing, prosecution, renewals and related formalities.
Common trademark filings include brand names, logos, labels and other distinctive signs used to identify goods or services.
The appropriate response depends on the facts. Options may include legal notices, opposition or cancellation proceedings, administrative action, settlement or litigation.
Your team
Senior Partner & Advocate High Court
Senior Partner and Advocate High Court, advising on intellectual property, corporate and family law.
Partner
Partner and Registered Trade Mark Agent (IPO-Pakistan, TM-215/20), with over 30 years of experience in IP law and SME development.
Senior Associate
Senior Associate skilled in international commercial law, cyber security, and M&A, with extensive experience in corporate matters and regulatory compliance.
Director
Director with 23 years of experience in management, business development, and IP, known for strategic planning and leadership skills.
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